A Business Development Strategist with significant experience in Management Consulting , brand management (including online and social media) and strategic marketing for over 6years.
Strong Marketing communications experience (including media relations). Good understanding of technology as a tool for solving business problems.
Adeniyi was Head, Business Development of Diamond Helix Medical Assistance Ltd, a Leading medical consulting firm with specialities in Medical Tourism, Patient Referral, Emergency and Air Ambulance Evacuation. Diamond Helix Medical Assistance Ltd is also an accredited Apollo Hospital Centre in Lagos Nigeria.
He was able to turn the business from a barely surviving business to a very robust and sustainable one. During his time as the COO and Head of Business Development, the company experienced a 52% revenue growth and a doubling of the EBITA margin compared to 2010. He also developed the concepts for the company website, and online strategy and alternative advert mediums thereby increasing brand visibility.
He presently works with the Value Segment of Healthcare division of Royal Philips where he is involved in Sector and Marketing Strategy in West Africa, Nigeria. He developed a revenue forecasting model for Healthcare Sector Marketing. He also developed a “Path to Leadership” framework to provide strategy for successful entry and diversification.
He has facilitated and been involved in organizing several medical events in Nigeria.