An expert in marketing and business development, Vinod Y R has more than 25 years of experience in commissioning, financial planning and management of business operations in the healthcare sector. He has held key positions in some of the top companies in the healthcare industry and has a proven track record of turning around businesses with innovative sales and marketing strategies. A proactive leader with strong social and problem-solving skills, he believes in constantly motivating and driving his team to achieve the next level of performance.
Vinod Y R joined the Aster DM Healthcare group as the head of marketing and business development for Kerala in the year 2013. As the Chief Business Development Officer (CBDO), he has played a key role in commissioning and transforming Aster Medcity, a USD 300 million green-field medical project into a profitable organisation within 3 years of opening its doors to the world.
Vinod Y R heads the entire gamut of marketing of business development operations including branding, public relations, referral marketing, corporate marketing, medical value travel and insurance.
Prior to joining Aster DM Healthcare, he was as the Vice President – Marketing of Apollo Hospitals. He has held senior management positions in multinational medical devices/ technology companies like Globus Medical, Stryker India and India Medtronic.